When I first came up with the idea of creating a Pizza restaurant, I imagined a small but very famous shop on a street in Rome, Italy.
While designing the logo, I wanted to create a friendly atmosphere without showing off.I designed a minimalist chef who is preparing to serve the pizza with one hand while making the delicious sign with the other hand.The chef is serving the pizza he opened himself and at the same time, he is confident that the pizza is delicious.The reason I did this is to make the customer think that when they first look at the logo, they will be sure that they will eat a delicious pizza from the chef's own hand.
The name of the chef was inspired by Raffaele Esposito, a pizza master in Naples in 1889.I tried to create a warm, friendly and confident restaurant.
Grazie!
